Savills News

St George Launches New Landmark Development Grand Union

Hong Kong – 13 Sep 2019 St George, a proud member of the Berkeley Group, unveils Affinity House , the jewel in the crown of Phase 1 at Grand Union , the landmark new waterside development in North West London.

Hong Kong – 13 Sep 2019 St George, a proud member of the Berkeley Group, unveils Affinity House , the jewel in the crown of Phase 1 at Grand Union , the landmark new waterside development in North West London.

Grand Union is well-located with transport links providing access to central London through the Piccadilly line at Alperton, Bakerloo and Overground line at Stonebridge Park and proximity to the North Circular. There are a range of good schools in the local area including Alperton Community school, Lyon Park Primary School and St Joseph’s.

Grand Union will see the regeneration of the 22-acre former derelict Northfields Industrial Estate into a vibrant new canal-side mixed-use neighbourhood in Alperton that will provide a new place to live, work and relax and deliver much needed homes and jobs in the London Borough of Brent.

On completion, Grand Union will comprise a range of over 3,000 mixed-tenure one, two and three bedroom homes, of which over 1,000 will be affordable. The new development will provide an array of local amenities for the local area including a nursery, a health centre, and a convenience store. The 5,000 sq ft community centre will encompass a community garden and kitchens and provide workshops and flexible event spaces for existing and new residents.

Launching on 20 - 22 September, Affinity House comprises a collection of contemporary Manhattan, one, two, and three-bedroom apartments with spacious private outdoor space for every home. Centered around private landscaped podium gardens with views along the Grand Union Canal, Affinity House also offers a 24-hour concierge and lounge for residents.

Affinity House will be the focal point of the first canal-side phase of Grand Union which forms part of the masterplan to reconnect the local area with the Grand Union Canal and River Brent by opening up previously inaccessible parts of these waterways to the local community. Set within a new canal-side destination for the local community Affinity House will offer a vibrant selection of waterside restaurants, cafes and local shopping as well as a commercial gym.

Tim Gawthorn, Sales and Marketing Director, St George, commented: “We are delighted to unveil the new homes and amenities at Affinity House which form an important part of our vision to open up the Grand Union Canal and create a vibrant new waterside destination for North West London.”

“Grand Union provides much needed new homes, a wide-range of shops, restaurants and cafes, and plays a central role in Alperton’s evolution to become a great place to live and work in the capital,” he added.

Mark Elliott, Director and Head of International Residential at Savills, said: “The most exciting aspect of Grand Union for owner occupiers is the mix of cafes, shops, co working space and apartments all within the same development, designed and built by the same developer. The most exciting aspect of Grand Union for Investors is that this is now phase one, release one.” 

Located on the southern part of the Grand Union site, next to the Old North Circular, the Generator will provide 135,000 sq ft of flexible workspace for a variety of light industrial businesses. Arranged over 6 levels, it will be the first of its kind in the UK.

The Generator sits at the heart of an employment strategy which will create over 650 jobs and apprenticeships at Grand Union, making it a truly mixed-use development where homes and jobs can successfully co-locate.

Prices at Affinity House start from £380,000 for a Manhattan apartment.


Exhibition details

Date: 20th – 22nd September 2019 (Fri – Sun). Time: 11am to 7pm

Venue: Suite 3001, 30/F, Edinburgh Tower, The Landmark, 15 Queen’s Road Central, Central, HK

Project Details:

For more information, please contact us Savills (Hong Kong) Limited, International Residential on: +852 2842 4472 or


Notes to the Editor

About St George PLC:

• St George is proud to be a member of the Berkeley Group. We regenerate brownfield land to create beautiful, successful places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life.
• Every place that we create has a bespoke, locally inspired masterplan and every home we build is individually designed.
• St George’s current live sites will deliver 12,700 mix tenure homes, 1 million sq ft of commercial floorspace, and 49 acres of public open space.
• In 2002 St George was the first residential developer to be granted the Queen’s Award for Enterprise in Sustainable Development. The Berkeley Group as a whole received this prestigious accolade in 2008 and again in 2014.
• In 2019 Berkeley Group’s company-wide approach to tackling climate change was named Carbon Reduction or Offset Programme of the Year at the Better Society Awards. This reflects Berkeley’s status as the country’s only carbon positive large scale developer.
• Over the last five years Berkeley Group has built 19,660 mixed tenure homes and committed £2.1billion to affordable housing and community infrastructure.

About Grand Union:

Prices and details correct at time of going to press. **At additional cost. #Travel time is approximate and for reference only, source: and Planning permission number: 18/0321. Borough/council issuing permission: London Borough of Brent. Acquiring interest: 999 year leasehold interest from January 2021. Purchasing uncompleted properties situated outside Hong Kong is complicated and contains risk. You should review all relevant information and documents carefully before making a purchase decision. If in doubt, please seek independent professional advice before making a purchase decision. The non-licensed staff engage in estate agency work exclusively in relation to properties outside Hong Kong and they are not licensed to deal with any property situated in Hong Kong. Savills Property Reference No: IRS20190146S. Savills means Savills (Hong Kong) Limited (EAA Licence Number C-002450), address: 23/F, Two Exchange Square , Central , Hong Kong. Date of publication / advertisement: 20 September 2019. In the event of discrepancies between the Chinese and English versions, the English version shall prevail.

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